Air France, the French flag carrier headquartered in Tremblay-en-France, has reportedly announced that it will close down its low-cost airline Joon and integrate the latter’s employees and aircraft into Air France.
As per an official statement by Air France, the company plans to launch a project studying the future of the brand Joon and the incorporation of the latter’s workforce and aircraft into Air France. The decision to launch the project has seemingly come post several discussions with employees and customers, as well as with the unions, claim sources.
The official statement further iterates that despite the Brand’s numerous positive impacts, it had seemingly been rather complex to be understood by employees, customers, investors and markets, right from its inception. A report by USA Today states that Air France however, is expected to benefit from this integration, pertaining to the brand, fleet, and product harmonization.
Air France’s official statement also claims that the increasing number of brands in the aviation market has created quite some complexity, leading to Air France experiencing a low-down on its brand presence.
Experts opine that the aviation industry indeed seems to be fraught with severe competition and unrest, as is evident from the collapse of prominent airlines. Apart from Joon, claim sources familiar with the knowledge of the development, last October, Primera Air – another long-haul budget operator, also had to pull the plug on its operations. The airline was renowned for providing short-haul flights for 14 years, though earlier in 2018, Primera had begun to focus on long-haul destination flights from UK.
For the record, Joon, launched in late 2017, seemingly targeted the younger, millennial client base. Established as a stand-alone unit, the airline was introduced as a part of an effort to aid Air France combat with the emerging high-end rivals. The brand flies to short-haul distances in Europe, to places including Manchester, Bergen, and Madrid, and also to zones a tad bit further – such as Brazil, India, and South Africa.
